Sustasi Rides Logo Design
Introduction
In this project, I was tasked with redesigning the logo for Sustasi Rides, a company offering sustainable transportation options. The goal was to create a logo that is modern, memorable, and effectively represents Sustasi Rides’ commitment to eco-friendly travel.
Concept Development
- Sustainable Focus: The logo should emphasize Sustasi Rides’ dedication to sustainability and eco-friendly transportation.
- Modern and Appealing: The design should be modern and visually appealing, attracting a broad audience interested in sustainable travel options.
- Memorable Brand Identity: The logo should create a strong and memorable brand identity for Sustasi Rides.
Design Exploration
- Core Element: Each logo variation incorporates a visual element that represents sustainable transportation. This could be a leaf, a bike, or an electric vehicle icon.
- Text: The brand name “Sustasi Rides” is positioned below the central icon in all three variations. A clear and legible font ensures easy recognition of the company name.
- Color Palette: The color palette should reflect Sustasi Rides’ commitment to sustainability. This could include greens and blues, often associated with nature and environmental consciousness.
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Variations:
- Logo 1 (Leaf Symbol): This variation features a stylized leaf icon in a green color palette. The leaf symbolizes environmental friendliness.
- Logo 2 (Bike Icon): This logo utilizes a modern bicycle icon to represent sustainable transportation.
- Logo 3 (Electric Vehicle Symbol): This variation incorporates a stylized icon of an electric vehicle, highlighting Sustasi Rides’ use of clean technology.
Client Presentation & Selection
The client reviewed all three variations, and we discussed their specific goals:
- Brand Messaging: The client emphasized the importance of conveying their commitment to sustainability through the logo.
- Target Audience: We explored options that would resonate with a broad demographic interested in eco-friendly travel choices.
Based on these discussions, Logo 1 (Leaf Symbol) was chosen as the final logo, as the leaf icon universally represents environmental consciousness.
Client
Sustasi Rides
Service
Logo Design
Project
Dynamic
Conclusion
This case study showcases the design process for a sustainable transportation company’s logo. The use of a green leaf symbol and the brand name “Sustasi Rides” effectively communicates the company’s core values. The exploration of multiple variations allowed for client participation and a final logo design that aligns with Sustasi Rides’ mission. The modern and clean design ensures easy recognition and application across various mediums.