Mixed Brand Logos
- Business Name: LEGALLY SIMPLE
- Logo Description: A blue square background with a white scale icon integrated into the letter ‘M’.
- Analysis: The blue color conveys trust and professionalism, while the scale icon suggests fairness and simplicity in legal matters.
- Business Name: BIBBIDI BOOKKEEPING
- Logo Description: A yellow rectangle with black text, featuring a magical wand above the letter ‘I’.
- Analysis: The yellow color symbolizes positivity and energy, and the wand adds a whimsical touch, emphasizing efficient bookkeeping services
- Business Name: Paw Play
- Logo Description: A red square background with a white paw print and three curved lines suggesting movement.
- Analysis: The red color evokes passion and playfulness, while the paw print reinforces the pet-related theme.
- Business Name: IGNITE CREATIVE
- Logo Description: An orange rectangle with white text, including an icon resembling a flame above the letter ‘I’.
- Analysis: Orange represents creativity and enthusiasm, and the flame icon reinforces the idea of sparking creativity.
- Business Name: Digital Art Club
- Logo Description: A purple square featuring white text and pixelated art pieces forming part of the letters.
- Analysis: Purple signifies creativity and sophistication, and the pixelated art elements highlight the digital aspect.
- Business Name: HAPPY MART SHOP CENTER
- Logo Description: A green rectangle with yellow text, accompanied by an icon of a shopping cart integrated into the letter ‘A’.
- Analysis: Green represents growth and freshness, while the shopping cart icon clearly conveys the business type.
- Business Name: EXISTRANCE RECORDS
- Logo Description: An orange square background with black text and an abstract vinyl record design above it.
- Analysis: The orange color suggests vibrancy, and the vinyl record icon reinforces the music-related theme.
- Business Name: PINEART
- Logo Description: A yellow rectangle featuring black text and an intricately designed pine cone above it.
- Analysis: Yellow signifies warmth and creativity, and the pine cone adds an organic touch, suitable for an art-related business.
- Business Name: WORDS BYME
- Logo Description: A navy blue square containing white text, along with an icon of a pen nib inside a speech bubble.
- Analysis: Navy blue exudes professionalism, and the pen nib within the speech bubble emphasizes writing and communication.
Client
Treehouse Branding Urgency
Services
Logo Design
Project
Dynamic
Conclusion
In this case study, we explored nine distinct logo designs, each representing a different business. By analyzing their visual elements, color choices, and typography, we gained insights into effective branding strategies. Here are the key takeaways:
Color Matters: Each logo’s color palette conveys specific emotions and associations. From trust (blue) to creativity (orange), color plays a crucial role in brand perception.
Icons and Imagery: The use of icons and imagery within logos reinforces the business theme. Whether it’s a magical wand (BIBBIDI BOOKKEEPING) or a paw print (Paw Play), these elements enhance brand recognition.
Typography Tells a Story: Font selection matters. Bold, playful, or elegant typography communicates the brand’s personality. For example, “IGNITE CREATIVE” uses a flame icon above the ‘I’ to emphasize creativity.
Consistency Across Elements: Notice how each logo maintains consistency across color, typography, and imagery. This coherence ensures a memorable and cohesive brand identity.