Introduction

In this project, I developed three logo variations for Little Eggs Chicken Farm, a company specializing in small eggs. Each logo incorporates a friendly chicken illustration paired with the farm’s name.

Design Goals

My primary goals were to create a logo that is:

• Playful and Appealing: The logo should resonate with a family-friendly audience, particularly children who might accompany their parents while shopping.
• Informative: The logo should clearly communicate that Little Eggs Chicken Farm raises chickens and sells eggs.
• Memorable: The design should be memorable and leave a lasting impression on potential customers.

Design Exploration

• Chicken Illustration: I opted for a simple, cartoon-style chicken illustration across all variations. This approach reinforces the playful and approachable nature of the brand.
• Text: The text “Little Eggs Chicken Farm” is positioned below the chicken in all three variations. I chose a clear and kid-friendly font to maintain consistency with the overall brand identity.
• Color Variations:
  • Logo 1 (Red Chicken): This variation utilizes a classic red chicken with black eyes and a yellow beak. The text remains black. Red is an eye-catching color often associated with chickens, making this logo stand out.
  • Logo 2 (Yellow Chicken): This logo features a yellow chicken with black eyes and an orange beak. The text stays black. The yellow coloring evokes the color of chicken eggs, creating a visual connection to the product.
  • Logo 3 (Black and White): This variation presents a black chicken with white eyes and beak. The text is also black. The black and white design offers a sophisticated minimalism, making it highly versatile for various applications like packaging.