Project Overview

Client Brief: The client wanted a logo that encapsulates elements of nature and the dynamic forces of the environment, specifically combining a plant leaf, flame, and water. The goal was to create a visual identity that reflects sustainability, energy, and purity.

Design Objectives:

• Create a harmonious blend of a plant leaf, flame, and water to symbolize growth, energy, and purity.
• Ensure the logo is versatile for use across various mediums and scales.
• Develop a color scheme that enhances the natural and dynamic elements.

Design Concept

1. Initial Ideas and Sketches: The design process began with brainstorming and sketching various concepts to find a perfect balance between the three elements. The challenge was to integrate these distinct elements seamlessly.

2. Color Scheme: The selected color palette includes various shades of blue to represent water, and hints of green to symbolize plant leaves. The blue gradient also subtly conveys the idea of flames, ensuring all elements are visually tied together.

3. Shape and Symmetry: The logo’s overall circular shape signifies unity and completeness. The flowing lines of the leaf and water elements merge to form the shape of a flame, highlighting the interconnectedness of nature’s forces.

Final Design

The final logo design effectively combines the plant leaf, flame, and water themes in a circular form. The leaf forms the core structure, while the water elements gracefully curve around, creating the illusion of a flame. This design not only meets the client’s requirements but also stands out as a unique and memorable brand mark.